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Freelance work
Overview
EcoTimes is a podcast and online magazine, showcasing interesting eco and sustainable knowledge from around the world.
Details and crediting
Category Branding
Date 2013
Role Freelance Designer at Cara Perry
Client EcoTimes
Brief
The brief given was to create a "contemporary and simplified logo" to be used on podcast platforms apps and have the logomark or icon to be used as an additional watermark to protect images on their website.
Approach
The finalised solution is a modern yet vibrant in colour logomark, which retains the key features of the original identity. The geometric typeface compliments the roundness of the logomark and it is still readable on small devices which was a key requirement for application use.
Outcome
Social media engagement: The website's social media engagement had increased by 30% since the branding project was completed.
Lead generation: The website has generated 100 new leads since the branding project was completed.
The logo helped EcoTimes build their podcast and brand in 2014
Get in Touch
I love working with clients to get the right look and feel that meets their design solutions and that makes them happy. No matter how small, big, or bespoke the design you're looking for.
If you want to talk about the possibility of working together, please get in touch. You can contact me by email or send me a message on LinkedIn.
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